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SEO in eCommerce

SEO in eCommerce

SEO tips for ecommerce store

If you’re a retailer with brick-and-mortar shop, you know how challenging it is to draw customers. Similarly, for online store, you will find it much tough to attract more customers. Especially, the new ecommerce store owners may face troubles in getting shoppers at their platform. The tricks that work for your physical store are not applicable for the digital stores. The most important technique for every online store is SEO. SEO enables you to have good SERP result, and your business will become visible in the SERP of all search engines, including Google, Bing and Yahoo. Now, look at our reliable SEO tips, intended for every ecommerce store owner

 

Post Fresh Content

Post fresh content with keywords

Add high-quality, unique content consistently to the ecommerce platform. It will give more values to your users and increase your website ranks. However, the search engines penalize the copied content, and that’s why it is essential to post fresh, readable and informative content to your online store. Whether it is a blogging section or a product description page, you have to make sure that the content is valuable to the search engines and your website visitors.

Now, you have to spend time for researching on keywords. With the right keywords, placed at your website, your potential customers can find your shop very easily. The keywords need to be relevant to the services or products that you are selling online. To make your task easier, you may use keyword research tools. This helps you to know the number of times the chosen keyword has been searched in a month. The search intensity is most useful to pick the right word.

 

Never follow the manufacturers’ voice

Product Descriptions- Never follow the manufacturers’ voice

You need to spend much time to create the database of the product. Many marketers and ecommerce website owners copy the content that is presented by manufacturer of chosen product. They paste this content on their own site for describing the products. You must not do it for ecommerce SEO. Rewriting the content may save your time. However, this is not SEO-friendly approach for your store. Use those words and terms that the consumers use to look for your products

 

Never follow the manufacturers’ voice
Optimizing the images of products

Lots of consumers look out for their product by using images, and it has become a very common trend in the online world. That is why ecommerce platform owners have to use relevant keywords while creating ALT tags for each of the images. In order to have the optimal result, you have to check out whether the image keyword has relevance.

 

Show real reviews on your products
Show real reviews on your products

We have already said that fresh content or information is essential while you like to have success with SEO. Your website needs to have a space, where the users will be able to write their reviews. This is also a passive technique for generating unique web content, important for your store. The users will also be pleased to express their thoughts

 

Show real reviews on your products
Arrangement of the store layout

The visibility of your store can get affected due to its major setup. While creating the structure or layout of your platform, you have to include landing pages. All those pages have to be product category and brand specific. By doing it, you will get a chance of optimizing several pages for a better visibility of your website. In many ecommerce frameworks, you will find CMS, which gives you an ability to develop these web pages

 

Show real reviews on your products
Make your presence on various social media sites

Social networks play very important function to promote digital businesses. However, you have several ways in which you may use them for drawing more customers. There is a need of integrating of SEO and content marketing to get advantage from these social media

Sharing the posts on social platforms is one of the major ways to improve the rank of your store. While you have written an interesting content, and shared it at the social media, lots of readers will get engaged in it. Google may also start giving more focus to your site, and you will find higher rank.

It is also essential to target the right market while publishing the content. Think of the target audiences- their age and interests. You have to know the customer type, eager to buy your product

While the customers look to purchase any item, they never like to read your promotional words. This is a very forceful approach for you. Thus, how should you put your products on sale? Try to solve their issues and create the most informative content on your product. The users or consumers can avail this content at free of cost. You may strive to prove the beneficial aspects of your services or goods. It will help you in increasing sales

 

Show real reviews on your products
Write relevant blog posts

We have talked about the importance of identifying the keywords, appropriate for your online products. You should also create a separate blog section for posting blogs on these products. By composing more interesting content for your blogs, you will be able to develop good relationship with potential customers. While your site starts getting more online visitors, Google will consider it as the reliable platform. Post blogs frequently, and this will increase traffic and everyday sales

 

Show real reviews on your products

PPC- It can be chosen as the last step

There are lots of ecommerce store owners, who focus too much on PPC for improving visibility. However, we have seen that the cost for PPC can get increased. While you have stopped investing on it, the online visibility also becomes disappeared. In addition to it, many customers do not have trust on the sponsored ads and links. That is why you must not be highly dependent on this PPC. Look for other SEO techniques for better organic results.

Thus, these are the effective SEO tips that you can use for your ecommerce shop. However, the best thing that you can do is to hire marketers from the reputed company, like N2R Technologies. N2R Technologies is an online marketing agency with the certified SEO professionals in their team.

Posted by Hasan

Nurul Hasan - Project Manager - N2R TECHNOLOGIES

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